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    <pubDate>Tue, 04 Nov 2008 09:00:57 -0500</pubDate>
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      <title>New Equine Technology now available in the West Coast Market</title>
      <link>http://sirona-ionx.com/press/release/sirona+now+available+in+the+west+coast+market</link>
      <description>Sirona ionX is introducing the Equine ionX line at the 1st annual Sacramento International Horse Show which is being held November 6-9, 2008 at the Murieta Equestrian Center.</description>
      <pubDate>Tue, 04 Nov 2008 09:00:57 -0500</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>As Seen In: The Chronicle of the Horse </title>
      <link>http://sirona-ionx.com/press/release/as+seen+in:+the+chronicle+of+the+horse+</link>
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      <pubDate>Tue, 12 Aug 2008 15:00:02 -0400</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>Canterbury of NZ in North America Launches New Wearable Technology the Enhances Athletes' Performance and Aids Recovery</title>
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      <description>A new category of athletic apparel that launched today improves athletes' performance during workouts and aides in recovery.</description>
      <pubDate>Thu, 06 Sep 2007 15:00:27 -0400</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>Hi-Tech Ionised Jersey's boost ABs' Opponents</title>
      <link>http://sirona-ionx.com/press/release/bionic+shirt+for+rugby+world+cup+2007</link>
      <description>Christchurch-based Canterbury product manager Richard Bryant said the jerseys react with sweat to create a negative ionisation charge, stimulating the flow of oxygen-enriched blood, bringing more energy to the muscles. 
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      <pubDate>Tue, 04 Sep 2007 14:00:14 -0400</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>Ionmen Get a Charge from New Kit</title>
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      <description>The IonX brand of "ionised energy fabric", developed in the United States, reaches KIWI sportswear retailers for the first time today, and is being described as "revolutionary".</description>
      <pubDate>Sat, 01 Sep 2007 14:00:04 -0400</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>The Future Of Performance</title>
      <link>http://sirona-ionx.com/press/release/the+future+of+performance</link>
      <description>Canterbury is set to revolutionise the technical sports apparel market with the launch of IonX - a range of high performance garments designed to give athletes a competitive edge.</description>
      <pubDate>Tue, 28 Aug 2007 14:00:50 -0400</pubDate>
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      <author>Cheryl Sanders</author>
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      <title>Negative Ions have a positive effect on muscle recuperation</title>
      <link>http://sirona-ionx.com/press/release/recuperation+after+exercise</link>
      <description>Interested in an absolutely safe, effortless way to help the body recuperate from demanding workouts....</description>
      <pubDate>Mon, 29 Jan 2007 14:00:29 -0500</pubDate>
      <guid>http://sirona-ionx.com/press/release/recuperation+after+exercise</guid>
      <author>Cheryl Sanders</author>
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      <title>Secret Russian Sports Weapon Disclosed</title>
      <link>http://sirona-ionx.com/press/release/ions+used+as+secret+olympic+weapon+for+years</link>
      <description>Olympians may benefit from technology derived from the Cold War Era.  For decades the Russians have been secretly using a unique performance enhancement device that has proven to increase endurance levels by as much as 900%.</description>
      <pubDate>Sun, 29 Oct 2006 14:00:11 -0500</pubDate>
      <guid>http://sirona-ionx.com/press/release/ions+used+as+secret+olympic+weapon+for+years</guid>
      <author>Cheryl Sanders</author>
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